01
Profitability & D2C
Search, paid social and programmatic to achieve sustainable ROAS
Fernando CamanoPortfolio
Beyond Paid Media.
Building Growth Systems.
Business cases at the intersection of marketing, data, technology, operations and AI.
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Acquire & Activate
Go-to-market, paid media, audience strategy and demand generation designed to unlock incremental demand and compounding growth.
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Connect & Measure
CRM/CDP, identity, analytics, data pipelines, and revenue intelligence that informs action.
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Operate & Scale
Team leadership, process design, automation, and AI readiness aligned to business outcomes.
Different industries. Consistent principles for connecting strategy, operations and business impact.
Cariola Brands (Outastic)
Growth Marketing & Business Intelligence
HealthcareUSA
Profitable DTC Growth & Retail Intelligence
01 / BUSINESS CHALLENGE
Increase ROAS in direct response and expand retail sales among U.S. Hispanic audiences.
02 / THE SOLUTION
Cross-retargeted digital and Hispanic retail audiences to boost online and in-store sales simultaneously.
03 / STRATEGIC PILLARS
02
Hispanic Retail Distribution
Promoted selected Walmart, Walgreens, and CVS locations using ZIP-level sociodemographic data
03
Measurement & Intelligence
Store-locator intent correlated with weekly distributor sales by store
04
Cross-Channel Retargeting
Retarget engaged users to online sales
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Growth System Architecture
Results
3:1Increased ROAS (long-term)
10%Net margin
+12%Retail sales YoY in activated stores
Scaled while maintaining ROAS and marginD2C sales
Duty Free Shop Puerto Iguazú (Outastic)
Growth Marketing & Business Intelligence
RetailArgentina
Tourist Acquisition → In-Store Revenue
01 / BUSINESS CHALLENGE
Capture tourist audiences before arrival and convert qualified destination interest into store visits and purchases.
02 / THE SOLUTION
Reached tourists before their trip, retargeted them while they explored Iguazú, and turned travel intent into store visits.
03 / STRATEGIC PILLARS
01
Pre-Trip Intent Capture
Search audiences planning flights and visits to Iguazú
02
Landing-Page Qualification
Build engagement and intent-based audiences
03
Destination Retargeting
Identify repeat high-intent users during their trip
04
Offline Performance Intelligence
Connect audience strategy to store traffic and sales
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Growth System Architecture
Results
+30%Physical store visits
+75%Tourist audience share, beating Trivago, Expedia & Booking.com
−30%Total advertising spend
Kimberly-Clark
LATAM Product Owner, Data & Media
CPGLATAM
Cross-Brand Consumer Lifetime Growth
01 / BUSINESS CHALLENGE
Unify first-party data acquisition across Huggies / Kotex to extend consumer engagement beyond a single brand.
02 / THE SOLUTION
Made first-party data work across brands, helping turn single-product relationships into longer, more relevant consumer journeys.
03 / STRATEGIC PILLARS
01
First-Party Data + CDP
Unify loyalty and B2C portal audiences for Huggies and Kotex
02
Identity Resolution
Secure hashed identifiers and offline-to-online matching
03
Cross-Brand Activation
Huggies signals → Kotex relevant audiences
04
Regional Governance
Privacy-compliant activation across 14 markets
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Growth System Architecture
Results
6 → 18 monthsAverage consumer lifetime
3× / +200%Lifetime duration increase
14 LATAMMarkets in implementation scope
Bespoke Education
Growth Marketing Manager
EdTechUSA
Regional B2B + Nationwide EdTech Commerce
01 / BUSINESS CHALLENGE
Help a traditional Manhattan-based tutoring business expand through regional school partnerships and nationwide online test-prep sales.
02 / THE SOLUTION
Two growth engines: REGIONAL (school partnerships, fairs & events) + DIGITAL (paid media, email/CRM & nationwide test-prep sales).
03 / STRATEGIC PILLARS
01
B2B Northeast Expansion
School partnerships from Philadelphia northward across the Northeast
02
Institutional Demand
Partnerships, educational events and regional presence
03
B2C Digital Commerce
Nationwide online test-prep sales via lightweight e-commerce
04
Paid-to-Organic Growth
One year of campaigns followed by continuing organic purchases
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Growth System Architecture
Results
+15%B2B gross revenue growth
300%B2C gross return on marketing investment
200+Schools reached
10,000+Students engaged
Starvox Entertainment
Senior Manager, Media Buy & Analytics
EntertainmentUSA · Canada
Live Entertainment GTM & Ticketing Intelligence
01 / BUSINESS CHALLENGE
Help a Canadian production company expand into the U.S. by matching show IPs to local markets, securing their rights, and building online ticket-sales funnels.
02 / THE SOLUTION
Built demand for each show in its new market and gave leaders timely ticket-sales intelligence to guide media investment.
03 / STRATEGIC PILLARS
01
Producer Negotiations
Align launch priorities and commercial objectives with production stakeholders
02
Market Launch Strategy (Examples)
In Pour Taste · Australia → Las Vegas
Faulty Towers · UK → Canada/US
Allan’s AMAZE · West End → Broadway
03
Omnichannel Activation
Paid social, high-intent search, PMax and tourist-focused programmatic
04
Revenue Intelligence
Ticketing APIs + Apps Script → daily sales → executive decisions
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Growth System Architecture
Results
2 yearsContinuous performances; investment recouped in month 6
3x+ ROASEven higher during peak holiday weeks
3 productionsMarket launches
US$300KMonthly media budget managed
Carnegie
Senior Director, Paid Media
Higher EdUSA
Omnichannel Operations & AI Readiness
01 / BUSINESS CHALLENGE
Scale paid media operations for 100+ U.S. colleges and universities while improving campaign performance, team efficiency, and profitability.
02 / THE SOLUTION
Segmented the client portfolio, built a nearshore specialist team, activated first-party audiences, and developed an agentic AI capability for campaign setup.
03 / STRATEGIC PILLARS
01
Client Portfolio Clusterization
Segment by commercial value, service complexity and operational needs
02
Team Design & Leadership
Built and led a nearshore specialist team for a selected client cluster, improving delivery efficiency and net margin
03
First-Party Data Activation
CRM/CDP audiences into paid social and programmatic DSPs
04
AI Readiness & Automation
Developed agentic AI to automate campaign setup and reduce labor overhead
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Growth System Architecture
Results
US$500KMonthly media spend managed
+25%Average cluster net margin improvement
US$1.35M2026 team net profit
US$200K2027 forecast labor savings via AI-driven campaign setup
THANK YOU / GROWTH CASE STUDIES
Marketing.
Systems.
Impact.
Fernando Camano — Growth Marketing, Technology & AI Readiness